So Now It’s Gonna Make Me Rich — Flashback four months ago to end of May 2023…. I’d just gotten back from an epic, last-minute whirlwind trip to Austin, TX where I was meeting up with friends and a client I was helping with a launch. And promptly had the rug pulled out from under me. I found…

Learn from the Greats — Dan Kennedy, Jay Abraham, and Gary Halbert In the world of marketing, words have the power to move mountains — or at least products off the shelves. The art of copywriting is a craft that, when mastered, can propel businesses to incredible heights. …

5 Reasons to Launch a Premium Newsletter Right Now In the dynamic realm of digital content, trends come and go, but some mediums emerge as resilient game-changers. One such medium currently making waves is the newsletter. …

The Secrets Behind Timeless and Contemporary Copywriting Triumphs In the world of marketing and advertising, the power of words cannot be underestimated. Copywriting, the craft of using words to persuade, inform, and engage, lies at the heart of every successful advertising campaign. From timeless classics to contemporary triumphs, the art of copywriting has shaped the way we perceive…

A quick look at the pros, cons, and the art of email copywriting Is email marketing “too easy”? The question might seem like a paradox. Any marketer would dream of an effective strategy that is also easy to implement, right? A direct response marketing expert I admire, Alen Sultanic, recently said that the secret to email marketing success lies in tapping into the psychological needs of the reader. The better you are at this, the more engaged your audience will be — measured by open rates and clicks.

Also known as “Uplevel Trials,” this is a super-common self-blocking phenomenon experienced by entrepreneurs. — Not all that long ago, I was working on sales funnel copy for a client who bought my Offer Copy Remix. She was a psychotherapist-turned-coach mostly focused on helping perfectionist women bust out of their self-imposed limits. Some of her old copy talked about this thing I’d never heard of…

How an unemployable, career-hopping maverick busted into some male-dominated industries and gained valuable insights. — I’m not sure why, but I’ve always worked in male-dominated industries. It all started with the dotcom boom in the mid to late-90s…I was right in the middle of it, working for startups in San Francisco. My first real job out of college was as a Web Editor at a…

About that time I managed to get a free ticket to a sold-out event, then generated $3K in under 24 hours so that I could go to Funnel Hacking Live 2020. As a direct response copywriter who got her start through discovering Clickfunnels and then learning the basic principles of…

Turn funnel lurkers into buyers — Anyone who has written a sales page for their product or service has probably experienced the pain of a flopped launch. Or has felt the embarrassment of getting crickets after introducing your new offer to the world. Sure, things like the offer structure and funnel design come into play, but…