Turn funnel lurkers into buyers — Anyone who has written a sales page for their product or service has probably experienced the pain of a flopped launch. Or has felt the embarrassment of getting crickets after introducing your new offer to the world. Sure, things like the offer structure and funnel design come into play, but…

Also known as “Uplevel Trials,” this is a super-common self-blocking phenomenon experienced by entrepreneurs. — Not all that long ago, I was working on sales funnel copy for a client who bought my Offer Copy Remix. She was a psychotherapist-turned-coach mostly focused on helping perfectionist women bust out of their self-imposed limits. Some of her old copy talked about this thing I’d never heard of…

How an unemployable, career-hopping maverick busted into some male-dominated industries and gained valuable insights. — I’m not sure why, but I’ve always worked in male-dominated industries. It all started with the dotcom boom in the mid to late-90s…I was right in the middle of it, working for startups in San Francisco. My first real job out of college was as a Web Editor at a…

Practical advice, strategies, and tips for newbie entrepreneurs to get started while avoiding common mistakes… — In a story, I published about “encore careers” last year (see below), I talked about what led up to me leaving the 9-to-5 office world behind to embark on my own journey toward financial and career independence, and freedom from toxic work culture. [Note: I don’t think the mainstream work…

Days 14–16 since first case of coronavirus in my state of Oregon — March 18, 2020 USA, Portland, OR 75 confirmed cases. A tale of that felonious bastard, COVID-19, and a mompreneur… There is no “shelter in place” order where I live in Oregon yet (update: we got the “shelter in place” order yesterday, March 23rd at midnight). Statewide we only have 4̵6̵ ̵c̵a̵s̵e̵s̵ (oops, 75 as of today), which I am grateful…

Here are some business strategies and tips to help you grow or start a side hustle or new business you can run from home to avoid negative economic impact during slowdowns. — How’s it going out there? I know now is an uncertain time and there is a lot of fear, panic, and uncertainty around the Coronavirus. …

Or…how I launch offers and keep my 6-figure copywriting business running just through social posts and emails. Last year I launched 100% of my offers organically through social posts alone and sold 6 figures worth of services and digital products while spending $0 on ads… What if you could do…

It’s cold, dark by 4:30 pm, and rainy or snowing. That cold weather makes you just want to hibernate. Plus, we’re right smack in the middle of the holiday season with all its stressors around money, dealing with family, and all that societal pressure to be jolly and festive. …

How ‘weird’ are you willing to get in the pursuit of healing? — I set an interesting intention at the beginning of 2019. Notice I said ‘intention’ instead of ‘resolution’ because I don’t really believe in setting resolutions. Setting a resolution brings to mind a very unpleasant and un-fun image of white-knuckling your way through some sort of forced willpower to try to…