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Master the Art of Story Selling

Heidi Anspaugh
5 min readMar 12, 2020

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Or…how I launch offers and keep my 6-figure copywriting business running just through social posts and emails.

I want to share with you my experience of starting a new business from zero and how I did it…

Last year I launched 100% of my offers organically through social posts alone and sold 6 figures worth of services and digital products while spending $0 on ads…

What if you could do the same?

When I started my copywriting business, I had zero following, zero offers, and I didn’t even have a complete, working funnel. I was a nobody.

I discovered the One Funnel Away challenge in Feb of 2019, and went to work on my first funnel…but it wasn’t fully ready until May 2019.

And then I launched during my birthday week…..and got crickets.

I went Live on my page, I did a bunch of social posts about it, and even got interviewed in a 10K member group.

No one cared. So I gave up.

What I didn’t realize then was that a great-looking funnel wasn’t enough. A good offer isn’t always enough.

The reason this flopped so hard was primarily because I had no audience.

I had no raving tribe of fans who would scramble to pull their wallets out no matter what I put on the market.

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Heidi Anspaugh
Heidi Anspaugh

Written by Heidi Anspaugh

Direct response copywriter. Check out my Medium 30-Day Publishing Challenge: 30daystomastery.club. Writing about digital marketing, entrepreneurship & life.

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