Is Email Copywriting “Too Easy?”

5 min readSep 15, 2023

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A quick look at the pros, cons, and the art of email copywriting

Group of app icons with the Mail icon in the center. — Photo by Brett Jordan on Unsplash

Is email marketing “too easy”? The question might seem like a paradox. Any marketer would dream of an effective strategy that is also easy to implement, right?

Heidi Anspaugh

Written by Heidi Anspaugh

Direct response copywriter. Check out my Medium 30-Day Publishing Challenge: 30daystomastery.club. Writing about digital marketing, entrepreneurship & life.

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